FOUR GENERATIONS. ONE STANDARD.

The Martinez Family has been building a legacy. Born and raised in the same community my great-grandfather served. At first, roofing was just a job for me then it tested me, it pushed me and showed me how far I was willing to go to survive, to master new skills, and to honor what I inherited. 

We chose the name DEAD ON ROOFING because it defines our mission of Hitting our target every time.

"good enough" isn't good enough. Every measurement, every material choice, and every installation must be dead on. This commitment to absolute precision is what separates a short-term fix from a true, long-lasting solution. It's the standard we inherited and the promise we make to every client.

Our vision is not a secret. We are striving to be the most trusted provider of Permanent Roofing Solutions across the entire state of New Mexico. We believe homeowners deserve more than temporary fixes; they deserve systems engineered to withstand the unique climate and challenges of our state—from the mountain snows to the desert sun.

When you choose DEAD ON ROOFING, you're not just hiring a contractor; you're partnering with a family legacy driven by a personal commitment and a vision to protect New Mexico's homes for generations to come.